Prada Group, together with LVMH and Cartier, founds Aura Blockchain Consortium
Glossy+ Research: Buzz aside, how are marketers really experimenting with blockchain? - Glossy
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
Luxury blockchain consortium from LVMH, Prada, Cartier appoints leader - Ledger Insights - blockchain for enterprise
Brands Looking to Revamp Their Loyalty Efforts with Blockchain
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
LVMH at Viva Technology: day two highlights - LVMH
Blockchains in Fashion: Authenticity + Sustainability = Profit – Fashion, Retail and Consumer Branded Products
How Can Blockchain help break down barriers in business?
LVMH, Prada and Cartier launch a blockchain for luxury goods, Article
Blockchains in Fashion: Authenticity + Sustainability = Profit – Fashion, Retail and Consumer Branded Products
Why didn't Louis Vuitton, Dior, Prada and Cartier partner with any existing blockchain but decide to create their own?