Fashion Brands Using Blockchain to Combat Counterfeiting
Aura Blockchain Consortium (@AuraConsortium) / X
No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times
Bain & Company joins Aura Blockchain Consortium as exclusive knowledge partner — Consulting Point
LVMH creates blockchain technology to track luxury goods and fight fakes
Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise
From Apple To LVMH: Here's 5 Ways Top Companies Are Using Blockchain Technology - Chain Debrief
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Lvmh To Create First Global Luxury Blockchain
AURA: The First Luxury Blockchain
LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
What L'Oréal, Nike, and LVMH are doing in Web3 - CB Insights Research