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LVMH just became a premium sponsor of the 2024 Paris Olympics – but Antoine Arnault, son of billionaire CEO Bernard Arnault, says the company 'didn't want to just be a financial partner
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/231c/aa8c/cf68/9235/3c62/2bbc/1a8b/f82b/ecf4/e86f/e86f.jpeg)
LVMH to sponsor Paris Olympics in a first for luxury group
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/24/54151b66-79c4-4f44-a088-7f705b74c019_8d1e6891.jpg)
LVMH just became a premium sponsor of the 2024 Paris Olympics – but Antoine Arnault, son of billionaire CEO Bernard Arnault, says the company 'didn't want to just be a financial partner
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://barchart-news-media-prod.aws.barchart.com/IF/dd5abcd2aecaaee3dccc3d275f35a613/https%253a%252f%252fsubstack-post-media.s3.amazonaws.com%252fpublic%252fimages%252f5c88d16c-bbcf-4056-9e2b-3c2668844422_2522x940.png)
Luxury Group LVMH Joins Top-Tier French Sponsors Of The 2024 Paris Olympics And Paralympics
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://uploads-sportbusiness.imgix.net/uploads/2023/06/Paris2024AirLiquide.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=352)
2024 Olympic Games
Laure Guilbault on LinkedIn: LVMH to sponsor the 2024 Olympic Games in Paris
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Bernard_Arnault
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://sportsmintmedia.com/wp-content/uploads/2023/07/Paris-2024-inducts-LVMH-into-its-sponsorship-roster.jpg)
Paris 2024 inducts LVMH into its sponsorship roster
![Luxury group LVMH joins top-tier French sponsors of the 2024 Paris](https://images.prestigeonline.com/wp-content/uploads/sites/5/2023/04/25192021/lvmh-hero.jpeg)
LVMH becomes premium sponsor of Paris Olympics 2024 and Paralympics
How one franc turned LVMH into the world's largest luxury group