![Lionel Messi stars in new advert - but fans notice something odd](https://i2-prod.mirror.co.uk/incoming/article6766444.ece/ALTERNATES/s1168v/messi1.jpg)
Watch Lionel Messi star in new advert - alongside HIMSELF - Irish
![Lionel Messi stars in new advert - but fans notice something odd](https://cdn.theathletic.com/app/uploads/2023/10/30095720/1030_MessiUSA-scaled.jpg)
Lionel Messi, the Ballon d'Or and the future of American soccer
Messi's wife confirms meaning of new celebration, it will surprise
![Lionel Messi stars in new advert - but fans notice something odd](https://static01.nyt.com/images/2023/06/08/multimedia/08db-messi-lztm/08db-messi-lztm-videoSixteenByNine3000.jpg)
How Lionel Messi's Miami Deal Stymied Saudi Arabia - The New York
![Lionel Messi stars in new advert - but fans notice something odd](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iJa8yIEg4VA0/v1/-1x-1.jpg)
Apple's Soccer Deal Might Ask Too Much of Lionel Messi - Bloomberg
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Real Madrid fans aren't happy with Casemiro as Manchester United
![Lionel Messi stars in new advert - but fans notice something odd](https://media.cnn.com/api/v1/images/stellar/prod/221219074148-lionel-messi-world-cup-final-121822.jpg?q=w_1110,c_fill)
Lionel Messi's Argentina jerseys are sold out worldwide
![Lionel Messi stars in new advert - but fans notice something odd](https://i2-prod.mirror.co.uk/incoming/article29508499.ece/ALTERNATES/s615/0_Lionel-Messi-29.jpg)
Lionel Messi contract U-turn made as PSG slammed for treatment of
![Lionel Messi stars in new advert - but fans notice something odd](https://images.mlssoccer.com/image/private/t_q-best/prd-league/djnqun20gjmw7jf4iqce.jpg)
Your Sunday Kickoff: Lionel Messi to be unveiled tonight in Miami
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Lionel Messi hits new international landmark after Argentina
![Lionel Messi stars in new advert - but fans notice something odd](https://metro.co.uk/wp-content/uploads/2022/11/GettyImages-1443567599.jpg?quality=90&strip=all&zoom=1&resize=480%2C327)
Lionel Messi mocked by Saudi Arabia's Cristiano Ronaldo
![Lionel Messi stars in new advert - but fans notice something odd](https://wp.clutchpoints.com/wp-content/uploads/2023/10/Barcelona_news_Lionel_Messi_finally_gets_his_wish_of_proper_farewell.jpg)
Lionel Messi finally gets his wish of proper farewell at Barcelona