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Eileen Gu's popularity in China makes her luxury fashion's dream model
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Cold warrior: why Eileen Gu ditched Team USA to ski for China
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Gu's Year: How Eileen Gu Became a Beloved Icon and Controversial Role Model in China
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California-born Olympian Eileen Gu now working for Salt Lake City Olympic bid committee
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Eileen Gu on fashion, fame and success – the Olympic idol opens up about discrimination, her Chinese roots, Instagram empowerment and modelling for Louis Vuitton and Tiffany & Co.
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How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
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Eileen Gu Dazzles in Feathered Elie Saab Jumpsuit at ESPY Awards 2022 – WWD
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Eileen Gu wins gold in freeski halfpipe to make Olympic history
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How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled