These Korean celebrities are brand ambassadors of luxury fashion labels, Lifestyle News - AsiaOne
The Rise of Asian Ambassadors Across Luxury Brands
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times
Why are Luxury Brands Gravitating Towards Indian Celebrities as their Global Brand Ambassadors?
How luxury brands can tap into the Indian diaspora
Why Are Luxury Brands Tapping Into K-Pop?
What Is Hallyu and Why Are Luxury Brands Obsessed With It?
From Priyanka Chopra Jonas for Bvlgari to Alia Bhatt for Gucci, why global brands are gravitating to Indian ambassadors
The Rise of Asian Ambassadors Across Luxury Brands
WHY] Why do Koreans love luxury brands so much?
Loewe appoints Chinese actress and singer Yang Mi as global brand ambassador
The Rise of Asian Ambassadors Across Luxury Brands
Forget Hollywood. There's a new global brand ambassador