As luxury resale catches on in China, investment buying is on the rise
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/09/16/61f33864-29a9-4d9d-b7bc-308cde7efafe_25e60b0b.jpg?itok=jRhb8J4m&v=1663320122)
China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://media.voguebusiness.com/photos/62a20c5da278b53c299b6c68/16:9/w_1280,c_limit/vbic-investment-luxury-voguebus-christian-vierig_getty-images-june-22-social-newsletter.jpg)
As luxury resale catches on in China, investment buying is on the rise
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/03/cf8fe3a6-4328-4c66-9c38-7982783f6865_8dccd4fb.jpg)
China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://img2.chinadaily.com.cn/images/202211/04/63645268a310fd2becaac0a3.jpeg)
Customers clamor for secondhand luxury goods
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/09/39dc94cd-e839-4013-8c5f-b15b851bd1bf_2663f71a.jpg)
Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/03/08/a00f14ed-39bb-40f1-b65c-8c3ae60dd9e0_21c5163d.jpg?itok=RjBRHlRf)
Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/06/518aa2d7-8043-46fa-9107-2ebdb82ffca1_d8e152cb.jpg)
Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://media.voguebusiness.com/photos/63b445c5a2ebaa01478b72b2/master/w_1600%2Cc_limit/VINTAGE-LUXURYR-voguebus-photographer-month-22-story-inline-2.jpg)
The hard luxury resale race heats up
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/08/17/eba03565-7a45-47bb-b31b-bfaf6c1cb434_5d9b0bd5.jpg?itok=l0NSuVCV&v=1660718986)
Why are rich Chinese consumers selling their Rolexes? Passing on your luxury watch or Hermès Birkin bag might get you cash quick in China's struggling economy – but prices are dropping
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://jingdaily.com/wp-content/uploads/2016/06/IMG_1389.jpg)
China's Secondhand Luxury Market Catches on with Price-Conscious Fashionistas
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/09/23/bd08d42c-5628-4ff9-a540-a30648b8c9d5_7390c88c.jpg)
China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier
![China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/06/29/f1fb8d23-50c0-4305-ad72-8b17256b3067_e46d4819.jpg)
China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier