The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
De Beers invests in former ad campaign message to drive natural diamond demand
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
Forevermark Diamonds Review - De Beers's Jewelry Brand (Is it Good?)
Diamonds are a girls best friend. (Since the 1940's anyway) - Luxury Academy
A Diamond Pricing Puzzle - Marginal REVOLUTION
De Beers' most famous ad campaign marked the entire diamond industry
De Beers Turns Away From Lab-Grown Diamond Engagement Rings
How does a diamond get from the mine to the shop? - BAUNAT
Diamonds Aren't Forever: The Story of De Beers
De Beers' most famous ad campaign marked the entire diamond industry
De Beers Announces A New Global Campaign Celebrating Commitment And Purpose – De Beers Group