![Eileen Gu cashed in 200 million RMB from global brand sponsorships](http://img.yicaiglobal.com/src/image/2022/01/19218424865751040.jpg)
Skier Eileen Gu Leads Sponsorship Rush Ahead of Beijing Winter Olympics
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://daoinsights.com/wp-content/uploads/2022/02/G-Cover.png)
Eileen Gu” searches up 20-fold in Alibaba's search app as skier scores a hat-trick of medals
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://dab57h0r8ahff.cloudfront.net/562109/uploads/42e69a20-8f99-11ec-9399-23b7cf580f6e_1200_630.png)
Eileen Gu: US-born skier is lathered in $42M endorsements after joining team China
In China, Eileen Gu Made $31.4 Million in Endorsement Deals Last Year
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2022/02/17/ea60e44c-700e-47b2-85a0-256af7816431_0fa06b60.jpg?itok=zoEYpfl9&v=1645075635)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/07/b9dd74ee-c24e-4e76-8d5f-48174f0b7752_5c33f394.jpg)
How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://jingdaily.com/wp-content/uploads/2023/10/%E6%88%AA%E5%B1%8F2023-10-24-%E4%B8%8B%E5%8D%881.01.27-703x1024.png)
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![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://preview.redd.it/eileen-gu-is-officially-everywhere-v0-4kfya9y4ing81.jpg?width=640&crop=smart&auto=webp&s=3d36a0359b0aec854aab34e70676f33e24d779d0)
Eileen Gu is officially everywhere : r/China
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/02/04/144d42a9-a6de-40c2-aa6b-f29e75a6d293_e9fff343.jpg)
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://gdb.voanews.com/6BDC932F-D195-4129-8952-CA340EF2E65F_w1200_r1.jpg)
China's Freestyle Medal Hope Is American-born skier-model Eileen Gu
Winter Olympics 2022: $42 million truth in Eileen Gu furore
Miranda Yuan on LinkedIn: Eileen Gu cashed in 200 million RMB from global brand sponsorships
![Eileen Gu cashed in 200 million RMB from global brand sponsorships](https://daoinsights.com/wp-content/uploads/2022/02/GU-LV2-683x1024.jpg)
Eileen Gu cashed in 200 million RMB from global brand sponsorships