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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account
Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

Introducing multi-dimensional brand architecture: taking structure, market orientation and stakeholder alignment into account

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