Louis Vuitton Launches a Video Game to Target Young Consumers

Zendaya at Louis Vuitton; Jessica Alba at Stella McCartney – WWD

When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?, Analysis

Game & Outdoor: Why Brands Need It in China?

Balenciaga launches on Fortnite: What it means for luxury

Marketing To A High-End Consumer, Using The Luxury Strategy

Gucci, Louis Vuitton use retro mobile games for marketing

Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?

From Target to Supreme, Branding's Latest Obsession Is Collaborations - Bloomberg

Young and in Love … With Lipstick and Eyeliner - The New York Times

Metaverse Commerce: Understanding The New Virtual To Physical And Physical To Virtual Commerce Models

I Played the Louis Vuitton Video Game, But Who Is it For?

Luxury Daily

Gaming in a nutshell: what kind of personas should brands look out for? - Serviceplan Group Blog