Marketing research: Chinese celebrity brand endorsers
Are granfluencers the new answer to luxury brands' celebrity endorsement in China?, Marketing
Are granfluencers the new answer to luxury brands' celebrity endorsement in China?, Marketing
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
Luxe Brands Embrace Chinese Celebrities • MGI Entertainment
Western luxury brands are entering a risky pact with China's influencers
Western luxury brands are entering a risky pact with China's influencers
When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing - ScienceDirect
Why Luxury Brands are Increasingly Turning to Gifting in China – WWD
Myths and Reality About Chinese Luxury Consumers - Fashion China
Fashion First on Warm 101.3
Worlds apart: how Generation Z is reshaping the luxury market in China - Glion