Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
From Authenticity to Personalization: Blockchain's Role in Luxury Retail
LVMH's Bespoke Approach to Digital Transformation
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods - CoinDesk
Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods, by Statecraft Tech, Statecraft Tech
Luxury group to adopt blockchain technology for product tracking and authentication
AURA – The Aura Blockchain Consortium
LVMH To Track Luxury Products To Prove Authenticity
Luxury brands are using blockchain to enhance the buying process
Beyond proving authenticity, Blockchain rekindles relationships between consumers and luxury brands