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LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

LALICE UPDATES on X: Mr. Bernard Arnault (CEO of @LVMH) - They're fans of the Korean stars. The stars of @BLACKPINK, a worldwide success. #LISAXCELINE @celineofficial #LISA #LALISA #MONEY / X

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