![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://static.bangkokpost.com/media/content/20230830/c1_2638658.jpg)
Luxury goods firms fight fakes with blockchain
![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://wwd.com/wp-content/uploads/2020/02/backstage-at-prada-rtw-fall-2020-kd-019.jpg)
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://www.ledgerinsights.com/wp-content/uploads/2021/06/luxury-jewelry.jpg)
Luxury blockchain consortium from LVMH, Prada, Cartier appoints leader - Ledger Insights - blockchain for enterprise
![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/09/15/d4752833-dcda-43c0-88c8-4555af411807_222fd556.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
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Get Real: Preventing Counterfeit Product with Blockchain
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To fight counterfeits, resale platforms use machine learning
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prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes
![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://www.thefashionlaw.com/wp-content/uploads/2021/04/Chanel-the-chanel-iconic-Spring-21-handbags-ad-The-Impression-001-e1619017949356.jpg)
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
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Louis Vuitton, Cartier, Prada Join Forces to Use Blockchain Tech to Tackle Counterfeit Goods
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Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
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Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
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Luxury Brands Louis Vuitton, Prada, Cartier Team to Track Provenance on a Blockchain
CoinUnited.io on Instagram: The parent company of Louis Vuitton, LVMH, Prada, and Cartier, a subsidiary of Richemont Group, officially announced the Aura blockchain alliance, a private network developed in cooperation with ConsenSys.
![LVMH, Cartier and Prada Employ Blockchain to Fight Fakes](https://www.richemont.com/media/hptg4dv3/aura-2x.png)
Partnerships