Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Jimin, EXO and BLACKPINK flying the flag of fashion houses as K-Pop continues it's cultural takeover

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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Artistic Director Virgil Abloh Reveals Why BTS Was Perfect For His Louis Vuitton Collection - Koreaboo

Did EXO-L really help BTS with their first music bank win? What is the full story? - Quora

The House of K-Pop; are Jimin, BLACKPINK and EXO reinvigorating Dior, Louis Vuitton and other fashion houses?

K-pop Stars Are Rising Up Fashion's Charts as Brand Ambassadors – WWD

Big Hit & Universal Music Team for Boy Band TV Show – Billboard

Why K-pop rules fashion week

Is EXO the Most Stylish K-Pop Band of All Time?