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In 2014, Nike declared March 26th, Air Max Day and creating the Nike Air Max 1 Air Max Day/3.26 colorway of the iconic running shoe. Inspired by the Pompidou Center in Paris, known for its inside-out design, Tinker Hatifeld decided to make Air cushioning visible on the Air Max in 1987. While the marketing side of Nike was against visible Air cushioning, Tinker pushed forward and Nike created what is now one of the most important sneaker technologies ever made.
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The Nike Air Max 1 Ultra 2.0 'Air Max Day' celebrates the Air Max 1’s 30th anniversary with an updated silhouette dressed in an OG-inspired University Red colorway. The new 2.0 design features a white and neutral grey upper with no-sew University Red overlays around the base. Released in March of 2017, the sneaker also includes a lighter weight sole and ‘3.26’ on the tongue.
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