The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire
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Luxury Brand LVMH Invest 80 Million USD in K-Pop Giant YG En by Michelle Hanitijo on Prezi Next
LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon
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