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M&M's ditches 'spokescandies' – for now – after steps to promote inclusivity deemed too polarizing
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://meteamedia.org/wp-content/uploads/2023/02/MMGraphic.png)
M&Ms go 'woke' - METEA MEDIA
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SIU advertising expert: 'It's the Super Bowl of brands too
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://www.kget.com/wp-content/uploads/sites/2/2023/02/71e56d1c82554a9ebed3d7a11eaee752.jpg?w=1280)
Super Bowl ads use celebs, humor, lots of dogs – KGET 17
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://static.independent.co.uk/2023/01/23/23/Screen%20Shot%202023-01-23%20at%206.14.23%20PM.png?width=1200&height=1200&fit=crop)
M&M's clarifies controversial decision to replace 'spokescandies' with Maya Rudolph amid conservative backlash
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://static-prod.adweek.com/wp-content/uploads/2018/11/sb53-tracker-PAGE-2018-1320x680.png)
Super Bowl LIII Ad Tracker: All About the Big Game's 2019 Commercials
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://cdn.abcotvs.com/dip/images/12728622_012323-kgo-mms-spokescandies-img.jpg?w=1600)
M&M'S says it's taking a 'pause' from polarizing spokescandies, taps Maya Rudolph to represent product - ABC7 San Francisco
M&M: Mars and Maya. Mischief is afoot this week with the…, by Melanie McGauran
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/SUC/CreativeFixSabrina.png)
M&M's explains its Super Bowl stunt
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Mars ditches M&Ms spokescandies for Super Bowl
M&Ms says it's replacing 'beloved spokescandies' with Maya Rudolph
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://img.foodmanufacturing.com/files/base/indm/multi/image/2023/01/AP23024528953125.63d006fb34c28.png?auto=format%2Ccompress&fit=max&q=70&rect=330%2C246%2C1275%2C717&w=1200)
Mars Pauses Using M&Ms 'Spokescandies
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CBS Sells Out Super Bowl Ad Time Despite Big Brand Defections
![Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times](https://static01.nyt.com/newsgraphics/2013/02/03/superbowl-graphics/sbblog_mvp-2x.png)
Live Coverage: Super Bowl XLVII