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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Profitable Lessons from Luxury Brand Leaders, Brand Positioning
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury
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Brand Equity: What it Is & Why It's Key to Your Business
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Marketing To A High-End Consumer, Using The Luxury Strategy
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Three paradoxes luxury brands face in the digital era - I by IMD
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Profit Maximisation Strategies- How to turn your business into
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The Positioning Playbook: The Winning Strategies That Work
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Luxury Brands Reluctant to Join Resale Market Boom – WWD
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