![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/03/09/954ade3c-9011-436f-b0c0-09d39384aea6_f63df81f.jpg)
Can the blockchain truly battle fake luxury fashion? LVMH
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://fmindustry.com/wp-content/uploads/2022/05/The-Aura-Blockchain-Consortium-Board-Members-1.jpg)
Aura Blockchain Consortium Welcomes Mercedes-Benz - FM Industry
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://wp.decrypt.co/wp-content/uploads/2023/09/RomainCarrere-VO.jpg)
Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names
Jean-Baptiste GÉRARD on LinkedIn: LVMH, Richemont and Prada unite
Jean-Baptiste GÉRARD on LinkedIn: LVMH, Richemont and Prada unite
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://www.retail-insight-network.com/wp-content/uploads/sites/18/2023/05/shutterstock_1281968992-1.jpg)
Luxury brands are using blockchain to enhance the buying process
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://media.fashionnetwork.com/m/361f/5e6e/689d/bb97/59b8/2272/6415/a64e/f0f5/ffd4/ffd4.jpg)
LVMH, Prada and Cartier join forces on blockchain
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://ars.els-cdn.com/content/image/1-s2.0-S1366554523002880-gr1.jpg)
Exploring the physical–digital interface in blockchain
![LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times](https://jingdaily.com/wp-content/uploads/2021/05/lvmh-kering-richemont.jpg)
In This Together: Why Fierce Luxury Competitors Sometimes End Up