The blockchain playbook: From LVMH's Aura to Arianee
LVMH, Prada and Cartier join forces on blockchain
LVMH, Prada Group And Cartier Come Together To Form The Aura Blockchain Consortium Supporting The First Global Blockchain Dedicated To The Luxury Industry - Luxferity Magazine
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
4 Ways Luxury Brands Innovate Business Strategies
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
The blockchain playbook: From LVMH's Aura to Arianee
Luxury brands team up on blockchain platform
_1618983090964_1618983098546.jpg)
Louis Vuitton, Cartier, Prada plan blockchain solution to ensure authenticity