LVMH, Prada and Cartier form world's first global luxury blockchain

Why didn't Louis Vuitton, Dior, Prada and Cartier partner with any existing blockchain but decide to create their own?

LVMH: Web 3.0 Ideology Is Hurting Adoption - Paris Blockchain Week - DailyCoin

Lvmh Develops Blockchain Luxury Goods Authentication

Sustainability, Free Full-Text

Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items

Aura Blockchain Consortium Teams Up with Sarine

Cartier, Prada Link Up with LVMH in Blockchain Alliance

AURA – THE FIRST GLOBAL LUXURY BLOCKHAIN. — Bungalow 28

LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods

LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD