Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Now Trending: Blockchain Technology for Fashion - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology
At VivaTech 2022, LVMH unveils its Apartment… and the vitality of the Group's innovation ecosystem - LVMH
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LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH
Dior Introduced B33 Sneaker Range With Blockchain Incorporation
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Haven't seen this posed anywhere so thought I would share. Guerlain advertising tezos as sustainable Blockchain tech in France . Guerlain is a major french fragrance company owned by LVMH Louis Vuitton
WIRED Brand Lab, Loro Piana is Shepherding the Future of Fashion Thanks to Blockchain Technology
Innovative Blockchain Technology Creates New Opportunities For The High-End Fashion Industry
Frontiers Exploring the potential of blockchain technology within the fashion and textile supply chain with a focus on traceability, transparency, and product authenticity: A systematic review
From Apple To LVMH: Here's 5 Ways Top Companies Are Using Blockchain Technology - Chain Debrief