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Why Are Luxury Brands Tapping Into K-Pop?
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Female K-pop Idols to Hit Paris Fashion Week to Promote Luxury
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list of kpop idols brand ambassadors for luxury brands
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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
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The Blackpink effect: K-pop's global branding power extends to beauty
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What to Watch: The Power of K-pop – WWD
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Are Korean Stars The New Fashion Royalty?
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Korean stars are the new must-have for luxury brands
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Top 3 K-Pop Idols Who Are The Best Luxury Brand Ambassadors
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5 rookie K-pop groups rocking the luxury fashion world: NewJeans