Louis Vuitton Taps K-Pop Stars BTS as Ambassadors

BTS Look Handsome In Their New Video As Louis Vuitton's Ambassadors

Celebrating BTS V's highly-anticipated modeling debut with five of his most iconic looks.

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

BTS Joins Louis Vuitton as New House Ambassadors

LOUIS VUITTON Men's Fall-Winter 2021.22 Spin-Off Collection

From Dior to Dolce & Gabbana, K-pop stars are top picks for high-fashion brands

BTS' JHope Named As Louis Vuitton Ambassador

K-pop Stars Are Rising Up Fashion's Charts as Brand Ambassadors – WWD

BTS' J-Hope Stars in First Louis Vuitton Campaign

K-pop boys are finally in their fashion era, but I miss the outfits of 2nd gen idols

Louis Vuitton Names BTS Member J-Hope as Brand Ambassador – WWD

LVMH's K-Pop Ambassador Strategy a Winning Approach in China

Riding high on the Korean wave: K-pop band BTS and Louis Vuitton join forces - Luxebook