Cold warrior: why Eileen Gu ditched Team USA to ski for China
Eileen Gu's breakout performance validates her marketing prowess
Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global
Tiffany Scores Big as Eileen Gu Wins Winter Olympics Gold Medal – WWD
California-born skier Eileen Gu, 18, wins gold for China on Olympic debut in Freeski
How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global
In China, Eileen Gu Made $31.4 Million in Endorsement Deals Last Year
Gallery: Skier Eileen Gu Earns Millions From Fashion Endorsements - Caixin Global