![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://i0.wp.com/mad-over-marketing.com/wp-content/uploads/2023/10/Screenshot-2023-10-15-at-8.03.36-PM.png?fit=640%2C358&ssl=1)
A Virtual Gucci Bag In A Game Was Sold For More Than The Real Version
A $4,115 Virtual Gucci Bag Sale Is a Sign Digital Fashion Is a Trend.
Gen Z-Ers Are Buying Metaverse Fashion to Inspire Their Real Selves
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fea0a4293-0dea-4ef3-b6c5-c7c112fd5000.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
What Gucci and others learnt from the metaverse
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://cdn.mos.cms.futurecdn.net/gk2XhfVs64TK7VoxPN7s3k.jpg)
Someone spent over $4,000 on this Gucci bag in Roblox
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/06/01/3abfdc69-d803-46d8-9abb-66184b795726_229ae51b.jpg)
Opinion: A digital Gucci bag sold for US$4,000 on gaming platform Roblox – will virtual fashion really become a US$400 billion industry by 2025?
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://www.nme.com/wp-content/uploads/2021/06/roblox-gucci-bag-jpeg.jpg)
A Gucci bag has sold in 'Roblox' for more than its worth in real life, netting $4,115
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://www.modernretail.co/wp-content/uploads/sites/5/2021/05/gucci-roblox.jpeg)
Why Roblox is the next brand marketing frontier
![A Virtual Gucci Bag Sold For More Money on Roblox Than IRL](https://images.lifestyleasia.com/wp-content/uploads/sites/6/2021/05/25134505/1491397311-gucci-handbag-street-style-Cropped.jpeg)
This virtual Gucci bag sold on Roblox for $1,000 more than the real thing