![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://i.ytimg.com/vi/60g72d4Nqss/maxresdefault.jpg)
K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://images.firstpost.com/wp-content/uploads/2023/01/china-dior.jpg?impolicy=website&width=1200&height=900)
Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/03/29/d8710466-b4a5-4f24-9e9e-e04f35c8d2ee_7390c88c.jpg?itok=BNY-XyZG)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/06/07/9000dbff-ed8d-48d2-b6d3-05b6bd03fdc6_f10adad6.jpg?itok=em-fAqTN&v=1623047302)
Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://images.firstpost.com/wp-content/uploads/2023/01/south-korea.jpg)
Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://koreajoongangdaily.joins.com/data/photo/2021/04/06/1b05524f-5e4b-4114-bc9f-6e5f1e5ae8c5.jpg)
Young people take revenge on the pandemic with luxury purchases
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://koreajoongangdaily.joins.com/data/photo/2021/04/06/a583ed57-611c-424e-9936-8d26a13b3582.jpg)
Young people take revenge on the pandemic with luxury purchases
GOT7's Jay B Is Adorably Handsome At Adidas x Gucci Launch Event - Koreaboo
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/og_scmp_120_opinion/public/d8/images/canvas/2021/06/17/d4c1c4d1-5d1f-48c7-9a1c-df26eba3a650_04d91cd9.jpg?itok=USAsdUHT&v=1623919107)
Opinion: Are these luxury brand collaborations truly disruptive, or a gimmick? Gucci teamed up with Disney and K-pop idol Kai, Dior worked with Nike, and Hermès with Apple …
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://img.koreatimes.co.kr/upload/newsV2/images/202302/11dd8183c87942c4a496c517b150ad3a.jpg)
Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times