Eileen Gu's breakout performance validates her marketing prowess
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://media.harpersbazaar.com.sg/2022/12/Fashion_LV_Eileen-Gu-5-785x1024.jpg?compress=true&quality=80&w=800&dpr=2.6)
Eileen Gu On Inspiring A Whole Generation Of Girls
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://www.centralillinoisproud.com/wp-content/uploads/sites/57/2022/02/22039455717463.jpg)
Praise for Eileen Gu breaks Chinese social media
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://i.redd.it/eileen-gu-is-officially-everywhere-v0-4kfya9y4ing81.jpg?width=886&format=pjpg&auto=webp&s=3e0fef0c83c43746c99d823e263fb71506eb73aa)
Eileen Gu is officially everywhere : r/China
Eileen Gu, Winter Olympics skiier, becomes fashion sensation in China - 9Style
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://i.ytimg.com/vi/aR8AACQXrx8/maxresdefault.jpg)
Eileen Gu: Emerging Freeskiing Star, Fashion Model, Future Olympian … And Only 17 Years Old
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://onecms-res.cloudinary.com/image/upload/s--ZI1TJUbT--/c_fill,g_auto,h_676,w_1200/f_auto,q_auto/v1/mediacorp/tdy/image/2022/02/04/20220204_ig_eileengu.jpg?itok=Zin8k_5i)
Rising ski star Eileen Gu models Chinese Olympic gear, turns Olympic Village into a catwalk - TODAY
The Victoria's Secret fashion show is coming back. Will Gen Z watch?
![Beauty is power': For Eileen Gu, fashion and sport aren't so different](https://imageio.forbes.com/specials-images/imageserve/602ea397b310578e78c54913/Eileen-Gu-competes-at-X-Games-Aspen/960x0.jpg?format=jpg&width=960)
Eileen Gu: Emerging Freeskiing Star, Fashion Model, Future Olympian … And Only 17 Years Old
Why does Eileen Gu ski for China? - Quora