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It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits.

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Future Luxe: What's Ahead for the Business of Luxury: Rambourg, Erwan, Pinault, François-Henri: 9781773271262: : Books