Why did Louis Vuitton make Jung Ho-Yeon their international brand
BTS Keep Taking the Fashion World by Storm, Individually Now
How K-pop superstars Blackpink and BTS are becoming the new face
The Korean Affair with Luxury Brands, by Nandini Nachiar
NewJeans' Hyein is Louis Vuitton's Youngest Ambassador in History
K-pop stars are topping fashion's charts as luxury brand ambassadors
BTS' J-Hope Is Officially Louis Vuitton Ambassador
BTS Officially Becomes Louis Vuitton's Newest House Ambassadors
In Fashion, K-Pop Stars Are the Newest Front-Row Fixtures
BTS's Jimin Named Tiffany & Co's New Brand Ambassador – Robb Report